After discovering enough demand for a bespoke social media scheduler, Joel Gascoigne founded Buffer in 2010. Initially, Buffer worked only with Twitter. Fast forward to 2013, and Buffer had expanded to over 1million users. Presently, it works with LinkedIn, Twitter, Facebook, Instagram, and Pinterest. It is one of the biggest and most reliable names in social media marketing. 

I’m a freelance worker, how can Buffer help me?

As a freelancer, you need to build and market your brand and also those of your clients. Digital marketing is among the top marketing streams a freelancer needs to attract new clients and reach a wider market.

Social media marketing is a great way to stand out from the pool of freelancers. Whether you have a love/hate relationship with social media, you cannot do without it as a freelancer.

Unlike large companies that can easily employ a social media manager and marketing team to handle social media activities, it’s not easy for freelancers to manage both their jobs and social media. This is where Buffer comes in. Buffer is an easy-to-use streamlined platform with convenient social publishing options.

Pros

• It is easy to use. Buffer has features that make it convenient without needing a technical background. Anyone can use Buffer. 
• Customizable posts. With Buffer, you can customize posts for different social media platforms. For instance, you need shorter captions for Twitter, more hashtags for Instagram, and beautiful photos for Pinterest. Buffer makes it possible to handle all your social accounts without crumbling under pressure.
• Optimized timing. If you don’t have a specific time to post your content, Buffer can help you pick optimal time best for your posts. 

Cons

• Expensive analytics. You might need to break your bank account if you want to use Buffer’s community management and analytics feature. 
• Problems with Instagram integration. While Buffer communicates with Instagram, it can’t manage personal Instagram personal accounts. This functionality poses a considerable challenge, though it stems more from Instagram than Buffer.