A Case For A Small Audience

Beginnings are flaky; you barely know what you want, what you’re doing or how long you’ll last. In these times, we make the most mistakes, produce work that is below our standard of appreciation, and our emotions dictate when we work. This is not the time to be entertaining large crowds, especially without the support of a team that gets it.

Beginnings are special because they’re the end of your blank slate. You get to perfect your craft at your pace and grow your confidence. But they don’t particularly feel good because you get no rewards for showing up or doing the work, and you have no idea if what you’re doing is really working.

What we often can’t see is how much we’re growing gradually and exponentially, and that sticking with what we start is the only way to be successful. After a while the rewards start to come and they come in quick spades.

My principle with creating is simple:

Stick with people who appreciate you, serve them like kings and queens. Others will eventually find you.

Working on Week of Saturdays has been an interesting experience. I am dead set on not using my personal network, friends and family, people I know. I don’t want my audience to be people I grew up and went to school with. I want them to be people who relate, love our content and want to be a part of it.

So this means we have to really get to know our audience, you and create for you, not us. It is a continuous learning process and it’s been going well so far.

A small audience takes the pressure off.

We all know practice makes perfect, so having the time and space to practice and grow with the support of a manageable group of strangers who appreciate your work is priceless.

There’s no drama, just support. There’s fulfilment and clarity, and you can imagine scaling into your future without having a panic attack. It’s all good vibes.

It’s so essential to grow at your pace and appreciate your time of peace and obscurity in a world where everyone is one tweet away from a scandal.

Give yourself time to grow, so that you are ready to perform you’ll bloom with a confidence that comes from knowing who you are, what you can do and also have a group of people proud to say they’ve supported you since day one.

I love my small audience.


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