Editorial note: All Guest Post authors share their views and experiences, and do not represent Week of Saturdays.
I don’t mean to alarm you but 2010 was a long, long, time ago.
Just look at the series of events we’ve had:
In 2010, Steve Jobs unveiled the first ever iPad to a room full of reporters, bloggers and technology lovers. And the world was never the same again!
We lost him a year later and it still hurts to think about all the incredible work he could have done if we still had him with us.
In 2011, the world’s most wanted terrorist, Osama Bin Laden, was finally captured and executed.
Did you catch the Gangnam Style video that went viral? That was 2012.
Two years later (2014), we had one of the biggest aviation mysteries in history when 239 passengers disappeared with the MH370 flight.
Leonardo DiCaprio finally won that Oscar in 2016, and a year later, Bitcoin nearly crashed the international financial system (again!), with its price hitting an all-time high of nearly $20,000.
Sounds like a rollercoaster, right? Well the universe played an outlandish joke on everyone with the most astonishing event of the decade – Donald Trump became US president (2017)!
It’s been a crazy 10 years.
In the midst of these changes, the job market has constantly been evolving. While a lot of jobs have gone the way of the dinosaur, we have jobs today that didn’t exist when we yelled Happy New Year! on January 1, 2010.
Let’s take a look at some of them:
1. App Developer
Every app developer making money owes the late Steve Jobs royalties.
On a serious note though, app developers are a godsend. Apps are the 21st century way of interacting with phones and tablets. Want to do something with your phone? Chances are, there’s already an app for that. If not for developers, our smartphones would be pretty expensive pieces of boredom.
App developers are responsible for developing, creating, and modifying application software.
2. Mobile User Experience Designer
Have you ever downloaded an app and after a few minutes, uninstalled it and never used it again?
Well, if that keeps happening, someone is going to get fired i.e. the user experience designer.
The global increase in smartphone penetration meant apps became more and more integrated into our daily lives. This also meant we spent more hours hunched over tiny screens. The user experience guys are the ones to make those hours fly by seamlessly and painlessly. Their job is to make using mobile technology enjoyable. This includes your wearables, smartphones, tablets, even your websites.
So the next time you find yourself bingeing on an app, blame the kickass UX designers.
3. Social Media Manager
Aka the person with the company’s Twitter password.
Social media managers are responsible for curating a brand’s social media channels. They also plan and implement digital marketing campaigns, gather and analyze the data results from such campaigns in order to increase the brand’s online engagement.
With the astronomical growth of social media platforms in the late ‘00s, it was only a matter of time before HR officers started posting Social Media Manager vacancies.
Social media, today, is a major channel through which brands interact with their customers, especially millennials who are major drivers of pop culture and have significant purchasing power. From startups to large corporations and multinationals, everyone has a “social media guy”.
4. Sustainability Expert
Our brothers and sisters who wear a badge for Mother Earth.
Individuals who fill these new “green” roles are required to develop processes that will increase productivity while lowering an organization’s carbon footprint. They are usually particular about projects like recycling and waste reduction, supplier sustainability evaluation and so on.
This role is often filled by millennials who we lovingly refer to as ‘generation green’ since they grew up in a culture that values recycling and staying green. Word on the street is that they never or rarely wash their jeans, which helps cut down on water waste. Ha!
5. Data Scientist
If Sherlock Holmes lived in the 21st century, he’d be a data scientist.
Data scientists are experts who curate data, analyze it for patterns, and use their observations to inform decision making. Every social media platform you’re subscribed to, and even those you’ve snubbed, all have data scientists on their payroll. It’s the only way these companies can make sense of all the free consumer data you’re generating.
See, every activity you do online is being logged by computers and analysed by these experts in an attempt to understand why you do what you do. Should you be scared? I don’t know.
Depends on what you’re doing online.
6. Social Media Influencer
Not a single soul on this Earth:
Not a single alien in space:
Not even their mom:
Influencer: “A lot of you have asked about my skin care routine….”
Some experts believe 2010 was the tipping point for Social Media Influential Marketing. With the rapid rise of social platforms like Instagram, early adopters had the opportunity to build huge, loyal followings. And marketers jumped on their coat tails, using their momentum to sell stuff to millions of users.
Initially just a role exclusive to big TV celebrities, today social media influencers come from every angle of life including stunt men, chefs, comedians, artists, musicians and uniquely creative individuals with a knack for entertaining an audience. And they make a lot of money.
Influencers known for their cool and trendy posts and large followership, earn buck loads of money promoting all kinds of stuff including new travel destinations, quirky clothing, products and services on their social media accounts.
In fact, Cristiano Ronaldo earns more from Instagram than he does from playing soccer for Juventus. Earning an annual $47.8 million from paid Instagram posts (Hopper HQ on Buzz Bingo).
And now I’m here rethinking my life choices.
Youtube may have launched in 2005 but it fully came into its own in the early ‘10s. With the diffusion of broadband internet into other markets beyond the OECD countries, watching videos online became a sustainable habit.
As more and more people spent more time on Youtube, more creators emerged and revenue spiked. By 2011, 72 hours of videos were uploaded daily on the platform by creators. By 2019, that number had grown to 300 hours.
Eventually, marketing took notice and pivoted to video.
From the plethora of creators, emerged the Vloggers. Vlogger is short for video blogging, and has gained in popularity both as entertainment, popularity and a career path.
8. Digital Marketing Specialist
Q: How many SEO experts does it take to change a light bulb, #lightbulb, #lightbulbs, #lighting, #lights, #bulbs?
A very, very, long, long, time ago, in what feels like the stone age, most brands carried out their marketing activities offline. Organisations paid a pretty buck to have their ads placed in newspapers and magazines, in order to reach consumers.
But with about 3.5 billion people on social media (that’s one-in-three people), social media became the next hot bed and marketplace for brands.
But with so many people online, it’s harder than ever to reach consumers. Trust me, I know.
So that’s where the Digital Marketing Specialists come in. With their particular set of skills and a bevy of tools, coupled with finely tuned reflexes, they know how to cut through the noise and get the right information to the right people in the right way.
And with social media platforms constantly updating their apps, policies and advertising tools, digital marketers need to be on the cutting edge of online marketing all the time.
The online world is a big crazy place. Make sure you take your digital marketer along.
It has been a riveting 10 years with technology at the forefront, terraforming the jobs landscape at breakneck speed. And with the fourth industrial revolution getting into second gear, I have no doubt the next 10 years are going to feel a bit like …